The Need For An Email List

If you have been online for any length of time, you have probably already heard that you need to start your email list. But why is that even important? You may not even have products (book of poetry & prose, chapbooks, album, etc.) or your blog set up yet. But is it really time to start worrying about that all important list? The answer is very much YES.

Go To Where Your Followers/Fans Are

Not all of your followers/fans will find you through your blog or your website. In fact, many of your followers/fans and potential customers will learn about you through word of mouth from friends and relatives. Those helpful friends and relatives may find it easiest to simply forward your newsletter; blog link; email and/or Facebook information, building your list once they sign up. Through your emails and newsletters, these new customers will eventually find their way back to your website or blog which they may not have done otherwise.

Take Advantage Of Having A Target Audience

If you build your email listing correctly,  it will be full of people who are already interested in what you have to offer. Whether it is your poetry; latest book; track off of an album; whatever. You don’t have to worry about the hard sell with them, because they know you and your product and want to know what the latest information is. Your email list is also a valuable mine of feedback. These are the people whose opinions you care most about, and you will have them as a captive audience.

Show Your Expertise Via Your Emails

With your email list, you can now show your followers/fans that you can keep them up-to-date with your upcoming shows; book releases; features; guest appearances; what’s new and what to be on the look out for. It’s also a great way to stay connected to your fan base. Communication via email allows for a feel of knowing. Leverage that fact to keep your followers/fans and customers coming back to know more information. Once your readers trust the information you bring them, your list will grow by leaps and bounds. Remember that your readers will share powerful information with their friends and families. Someone trying to gain exposure and keep their existing fan base is far more likely to have their newsletters, networking pages, blog links and email shared than someone who fails to leverage their expertise.

Tags | Go To Where Your Readers Are, Show Your Expertise Via Your Emails, Take Advantage Of Having A Target Audience, The Need For An Email List